Unleashing the Power of People: Reimagining the Workplace

Who’s in Charge of Recruitment—PR or HR?

Experience Management Institute Season 1 Episode 2

In this episode, Experience Management Institute (EXMI) Co-Founder and Chief Emily Douglas-McNab hosts American Association of School Personnel Administrators Executive Director Kelly Coash-Johnson and EXMI VP of Engagement Kim Ratcliff. 

They discuss how to bridge the gap between HR and PR for better employee recruiting, featuring:

  • Truths and lies about recruiting
  • Creating meaningful experience
  • Telling true stories of HR and PR working together for recruitment success
  • Using data to build personas,
  • Writing messaging and prioritize channels

To fine-tune all recruitment marketing efforts, the consensus is that PR and HR must collaborate at each stage. Review this white paper from AASPA on the 5 Shifts to Address the National Educator Shortage to learn more about actionable solutions that are working for educator recruitment.

Follow us on LinkedIn!